Wineries embracing social networking

They say some of the best ideas are born of the worst times.

Over the past year, I’ve watched as wineries – especially those producing pricier bottles in posh spots like Napa and much of Sonoma – have been hurt by the economic downturn. The widespread trading-down phenomenon that’s rocked the high-end wine market has left many with stagnant sales, dwindling wine-club memberships and inventories of unsold wine.

But a few key players who have turned to social media and other viral digital tools to remain relevant and stoke interest in their brands are reaping the rewards.

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