J.C. Le Roux secures iconic status as SA’s top wine brand in national poll
J.C. Le Roux, South Africa’s leading sparkling wine, has been voted the country’s top alcoholic wine brand in the 2011 Media 24 TGI ICON brand survey. This national consumer poll determines which brands are used and loved most by South Africans irrespective of age, income, race and language.
J.C. Le Roux was ranked highest in the alcoholic wine brand category overall as well as being the top sparkling wine. TGI ICON brands are typically South African brands that are loved, have a loyal following and instil a common experience in the hearts and minds of consumers who buy them.
“J.C. Le Roux is a trusted and loved South African legend that brings a sparkle to any occasion. It is the quintessential ‘feel good’ brand that is all about living Le Good Life,” says De-Mari Kellerman, SA Marketing Manager, J.C. Le Roux. The House of J.C. Le Roux, South Africa’s first cellar dedicated exclusively to the art of making sparkling wine, is acclaimed for its passion, craftsmanship and expertise to make the finest vintage Méthode Cap Classique and sparkling wines to suit every palate.
If you are heading for the Stellenbosch Winelands, be sure to visit The House of J.C. Le Roux situated in the heart of the picturesque Devon Valley. It is open six days a week from May to October and seven days a week from November to April. For information on cellar tours and tastings or to reserve a table for lunch, call Tel: (021) 865 8200 or visit www.jcleroux.co.za.