Latest Findings on Wine Preferences
Wine Intelligence produces valuable research for the global wine industry. Below are some of their latest findings based on interviews with over 1000 wine drinkers from London, San Francisco, Berlin and Beijing. The research was reported by Wine magazine.
“Apparently wine drinkers in all four countries were unhappy and concerned about the high volume of alcohol, and actively seek wines with lower alcohol levels. A quarter of regular wine drinkers in the UK, US and Germany would prefer their wine to contain less than 10.5% alcohol. Chinese consumers are inclined towards wines with 8.5 to 10.5% alcohol.”
“Consumers in all four countries regard country of origin as an important issue when describing an ideal wine, led by China where 88% of wine drinkers list it as a priority. 71% in UK, 82% in Germany and 74% in the USA.” In UK and China, France was the most popular country of origin.
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