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Alaska company unveils hemp seed vodka
During at least one 420 celebration in Alaska on Friday, you’ll be invited to pour yourself a drink instead of lighting up.
In the counterculture world, “420” is the code for cannabis consumption, and April 20 — or 4/20 — is the holy day.
But instead of passing around a joint, why not pour a drink of hemp seed vodka?
Purgatory is the newest flavor from the Alaska Distillery, the Wasilla-based company which made a mark two years ago with the introduction of its smoked salmon-flavored vodka.
“We have a mad scientist who kind of runs the joint here, and he seems to have brilliant ideas,” said Bella Coley, the distillery’s chief operating officer.
“To compete in the alcohol industry these days, you have to be innovative and you have to bring in new products and you have to be imaginative,” said Toby Foster, the company’s chief executive officer and said mad scientist. “This product right here lends itself to all three things.”
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