Former Bond star slams 007′s switch to beer
The makers of Skyfall, the 23rd movie in the franchise, recently inked a reported US$45 million deal with Dutch beer company Heineken.
The sponsorship deal means current Bond Daniel Craig will ditch his signature tipple during a scene in the movie, and imbibe on a Heiny instead.
Craig will also star in a TV ad campaign for the drinks brand, which will be aired globally. The spot will be directed by Fredrik Bond with Skyfall director Sam Mendes serving as a creative consultant.
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