The World`s First Salted Caramel Flavoured Vodka
The world’s first salted caramel flavoured vodka has been launched by William Grant & Sons called Stoli Salted Karamel.
It’s the second flavour in the Stolichnaya Premium Vodka brand, a category that Stoli continues to pioneer by introducing unique and authentic flavor combinations.
Stolichnaya’s category director Lisa Pfenning said, “Next to chocolate, market research has shown that caramel is the most popular indulgent flavor offering and that savory flavor combinations are currently one of the fastest growing trends.
“The exciting launch of Stoli Salted Karamel will be supported via targeted media buys in key markets and the flavor will be brought to life via unique sampling events at key on-and-off premise accounts featuring a variety of signature cocktails and shots.”
Stoli Salted Karamel is available in bottle sizes of 50ml for $2.49-2.99, 375ml for $12.99-15.99 and 750ml, 1l and 1.75l for $23.99, $31.99 and $41.49 respectively.
The new flavor joins Stolichnaya’s flavored premium vodka portfolio, which includes Chocolat Razberi, White Pomegranik, Ohranj, Blueberi, Razberi, Vanil, Citros, Cranberi, Peachik, Strasberi, Gala Applik, Wild Cherri, Hot and Sticki, as reported in thedrinksbusiness.com