Twitter to Verify Age for Alcohol Brands

Making sure that alcohol marketing reaches people of a legal drinking age is a major challenge for alcohol brands in the social media space. Making life a little easier for brands, Twitter and Buddy Media have launched a free tool to help brands market to people of a legal drinking age.

“When users attempt to follow a beer, wine or spirit brand on the social site, they will automatically receive a direct message on Twitter from the company, directing them to an age screening page. If they give an age that meets the requirement of their local drinking law, the consumers will be able to follow alcohol brands,” the drinks business reported.

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