Timbaland Launches LeSutra Sparkling Liqueur
Timbaland is borrowing a trick from Diddy and Jay-Z by making a move in the world of high end alcoholic beverages. The super producer recently teamed up with Tom Bruno, the man behind Grey Goose Vodka, as well as distribution guru Ryan Rosenberg and marketing experts Adam Berkowitz and Jonathan Webb to launch LeSutra.
The beverage uses a chardonnay base which is then infused with premium vodka and comes in four natural flavors including blueberry, peach, grape and strawberry, according to the company’s recently launched website. LeSutra, which takes its name from the Kama Sutra, will be launched on Labor Day in Miami and sell at $29.99 for 750 ml or $19.99 for 375 ml.
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