UK consumers open to untraditional wine packaging
UK consumers’ openness to new forms of wine packaging could mean the traditional glass bottle’s stranglehold on the market is relaxed, says Wine Intelligence.
According to the data research agency’s recent UK Packaging Report, wine consumers may still prefer traditional 75cl glass bottles but are also open to buying wine in bag-in-box, Tetra Pak and plastic (PET) bottles.
The report suggests that more than half of consumers occasionally buy bag-in-box, 20% of buyers choose PET regularly and 13% of those polled have opted for Tetra Pak “at some point”.
Though three-quarters of those involved in the research said they buy wine regularly in glass bottles.
Wine Intelligence said consumers based decisions on a wide range of factors – including value for money, portability and environmental credentials – but the occasion and product image remain the most important factors.
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