Packaging Spotlight: Dead Rabbits And Carrots Beer

Beer is the world’s most widely consumed and one of the oldest alcoholic beverages and it’s packaging like these that keeps us wanting more of this amazing beverage.

This is promotional packaging for San Francisco’s Carrots Boutique, designed by advertising firm, Pereira & O’Dell.

The objective was to create a buzz around this high-end fashion boutique (CARROTS) and specifically around their men’s line, driving new male customers into the store. We created a limited edition, designer beer made from carrots. We brewed the beer, handcrafted the bottle wraps, and applied the labels. The 22(oz.) burlap-wrapped bottles were hand-delivered as gifts to specifically targeted men and the 12(oz.) beers were served at CARROTS-sponsored events and in-store to enhance men’s shopping experiences. Among the hundreds that received the bottle as a gift and the ones that tried it in the store, many people actually placed orders for beer to take home, turning a unique promotional item into a sexy and successful new product. Not to mention creating a buzz around the store.