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Packaging Spotlight: Rigau Brut
The briefing was very clear, “… we want to go out of the current idea that cavas and champagnes always must transmit a serious and formal image …”. The challenge deserved a good dissertation on what this type of product means to the public and that time is consumed and why. After working in different conceptual lines we finally choose this one. The proof that to change pre-established concepts is evolution and that means fresh air in an industry that since a long time ago doesn’t transmit new emotions.
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