Belgian brew house releasing ‘Game of Thrones’ beer


HBO’s fantasy series ‘Game of Thrones’ has developed a massive following in the past two years. As YNN’s Andrew Sorensen reports, a local business is brewing up something special to get fans excited about the new season.

In the traditional Belgian-style brew house at Brewery Ommegang, they make a lot of good beers, but this will be the first one that’s out of this world – or at least, the first not based in this world.
“Back in the spring, HBO contacted us regarding doing a cross-promotion with them for ‘Game of Thrones,’” said Larry Bennett, Brewery Ommegang PR and Creative Services Director.

They’ve been hard at work since, coming up with the character, name, and even a look for a beer to fit into the cult fantasy series. Ommegang creative services and PR director Larry Bennett says they’ve finally got it: ‘The Iron Throne Blonde Ale.’

“We decided to do a blonde ale, it sort of hooks up with the Lannisters, who are on the throne right now, who are known for being the blondes,” said Bennett.


read more
You Have Flies to Thank for That Pleasing Beer Smell photo
Craft brewery launches Fifty Shades of Grey-themed beer with sexually stimulating ingredients photo
Did Michael Jordan really pound a 6 pack of beer after every single game? photo
 
 
 
Your Edition
Support
Follow Us
 
Website
centralny.ynn.com
- Daily Page Views
Featured this week
Wrinkled Brown Paper Bag Wine Packaging photo

Wrinkled Brown Paper Bag Wine Packaging

 
Is this a novel, or the wine list? photo
Daily Alerts

Subscribe to our daily alerts and get the latest trending news directly in your inbox