Belgian brew house releasing ‘Game of Thrones’ beer

HBO’s fantasy series ‘Game of Thrones’ has developed a massive following in the past two years. As YNN’s Andrew Sorensen reports, a local business is brewing up something special to get fans excited about the new season.

In the traditional Belgian-style brew house at Brewery Ommegang, they make a lot of good beers, but this will be the first one that’s out of this world – or at least, the first not based in this world.
“Back in the spring, HBO contacted us regarding doing a cross-promotion with them for ‘Game of Thrones,’” said Larry Bennett, Brewery Ommegang PR and Creative Services Director.

They’ve been hard at work since, coming up with the character, name, and even a look for a beer to fit into the cult fantasy series. Ommegang creative services and PR director Larry Bennett says they’ve finally got it: ‘The Iron Throne Blonde Ale.’

“We decided to do a blonde ale, it sort of hooks up with the Lannisters, who are on the throne right now, who are known for being the blondes,” said Bennett.



read more on centralny.ynn.com
File Under Bad Ideas: Beer Made with Sheep Poop photo

File Under Bad Ideas: Beer Made with Sheep Poop

 
French hospital to open wine bar for terminally ill patients photo

French hospital to open wine bar for terminally ill patients

 
Bud and Miller Are Trying to Hijack Craft Beer—and It’s Totally Backfiring photo
 
 
 
Your Edition
Support
Follow Us
 
website
centralny.ynn.com
YNN, Your News Now, brings you the latest local news and weather across Upstate New York.
 
Article
 
Subscribers
 
-
Daily PageViews
More from this source
 
Featured this week
Recommended Resources
24197 Subscribers

beertoday.co.uk

24201 Subscribers

winerepublicblog.co.za