Packaging Spotlight: Indaba Wines


In redesigning the labels, capsules and carton, Cape Classics’ design team was inspired by the natural environment found on the southern tip of South Africa, drawing on the rich diversity of the Western Cape’s floral kingdom – the smallest, yet most diverse of the six floral kingdom’s on earth.

indaba merlot Packaging Spotlight: Indaba Wines

The color choices for each varietal were based on what one may see in the Cape – the slightly muted hues, the way the light falls on the mountains, and the sun-faded affect caused by the strength of the African sun. The rebrand also drew on the region’s strong commitment to sustainability by choosing a plain craft carton, that’s free of color or varnish.


Beyoncé didn`t really bathe in $20,000 wine, but she should have photo
Decoding the Decanting Process photo

Decoding the Decanting Process

a guest Published 12 May 2015 09:00
 
Social Media Might Affect Your Drinking Habits photo

Social Media Might Affect Your Drinking Habits

a guest Published 28 May 2015 20:30
 
 
Lifestyle
News
Packaging
Reruns
Wine