Leonardo DiCaprio stars in Jim Beam ad


Leonardo DiCaprio has made a smooth new advert for Jim Beam Bourbon, which will air only in Asia.

The Hollywood actor is shown carving a perfectly circular ice ball in the 17-second advert that has become a big hit on Youtube. Having carved the ball he spins it over a rocks glass before snapping his fingers, which breaks the ball magically into crushed ice.

Looking into the camera holding a bottle of Jim Beam white label, he says simply: “Cool Bourbon. Jim Beam”.

The use of a star such as DiCaprio in an Asia-only TV advert is seen as an attempt by Beam to promote Jim Beam as a premium Bourbon in a country where brown spirits are continuously gaining momentum.


Wine Maker’s Tweet Nearly Costs Liquor License photo
Whiskey has never been cooler in these Rabbit freezable glasses photo
Women More Likely To Drink A Bottle Of Wine Alone Than Men, Study Finds photo
 
 
 
Your Edition
Support
Follow Us
 
Featured this week
Recommended Resources
68189 Subscribers

vinetur.com

317 Subscribers

independent.co.uk