Rafael Nadal joins Bacardi`s responsible drinking campaign

Bacardi has teamed up with tennis-star Rafael Nadal to encourage and promote responsible drinking as part of its Champions Drink Responsibly campaign.

As ambassador for the campaign, the tennis star has helped Bacardi launch new initiative The Champions’ Party – a competition giving consumers the chance to attend a VIP party in Spain along with Nadal – ahead of the Mexican open in Acapulco this week.

Open until 18 April, the competition is inviting Mexican consumers of legal drinking age to answer three questions related to responsible drinking behaviour. The person who answers the questions the quickest will win a place for them plus a friend to the party.

Paolo Perego, regional president for Bacardi Latin America said the group chose Nadal to be its Bacardi Limited global social responsibility ambassador as he “embodies the values of the Champions Drink Responsibly campaign”, which first launched in Mexico in 2008.



read more on thespiritsbusiness.com
Another Culinary Journey for Dame Helen Mirren photo

Another Culinary Journey for Dame Helen Mirren

 
How to avoid drinking too much wine photo

How to avoid drinking too much wine

 
Nicki Minaj Admits Being Drunk Behind The Scenes Of Anaconda photo

Nicki Minaj Admits Being Drunk Behind The Scenes Of Anaconda

 
 
 
 
Your Edition
Support
Follow Us
 
website
thespiritsbusiness.com
 
Articles
 
Subscribers
 
13,887
Daily PageViews
Featured this week
Nederburg shows real passion with real people photo

Nederburg shows real passion with real people

 
World`s Oldest Wine Cellar Fueled Palatial Parties photo

World`s Oldest Wine Cellar Fueled Palatial Parties

 
Recommended Resources
68189 Subscribers

vinetur.com

68194 Subscribers

verema.com