Absolut Vodka slips on skinny jeans


Pernod Ricard has partnered with Brooklyn-based denim designer Loren Cronk to introduce its vodka brand Absolut in limited edition bottle – Absolut Denim.

The design was unveiled earlier this week at Singapore’s Changi Airport Departure and Arrival halls, and is set to roll out at other airports internationally from April until July.

The denim is lined internally with a high-tech shield with supreme cold preserving capacity that keeps the bottle cool for up to two hours.

The packaging also features a QR code, which can be used by users to scan the product using smartphone and explore new cocktail recipes – Absolut Drinkspiration.

The launch is being supported by a multi-media marketing campaign, including brand installation in major international airports and conducting tasting events.

 


 
Lemon rice pudding with gin syrup photo

Lemon rice pudding with gin syrup

a guest Published 1 Sep 2015 14:00
 
How to give the perfect bottle of wine to mark a birth year or anniversary photo
Drunk Mode App aims to be college kids’ responsible drinking buddy photo
Lifestyle
News
Packaging
Reruns
Vodka