loading
 
 

Absolut Vodka slips on skinny jeans

Pernod Ricard has partnered with Brooklyn-based denim designer Loren Cronk to introduce its vodka brand Absolut in limited edition bottle – Absolut Denim.

The design was unveiled earlier this week at Singapore’s Changi Airport Departure and Arrival halls, and is set to roll out at other airports internationally from April until July.

The denim is lined internally with a high-tech shield with supreme cold preserving capacity that keeps the bottle cool for up to two hours.

The packaging also features a QR code, which can be used by users to scan the product using smartphone and explore new cocktail recipes – Absolut Drinkspiration.

The launch is being supported by a multi-media marketing campaign, including brand installation in major international airports and conducting tasting events.

 



Related Articles

Absolut Vodka slips on skinny jeans photo

World’s first Absolut Vodka store opens in Kuala Lumpur

Absolut Vodka slips on skinny jeans photo

Absolut Vodka captures Chicago in a bottle

Absolut Vodka slips on skinny jeans photo

This Champagne Holder Is Made From Paper and Potatoes

 
 
Your Edition
Support
Follow Us
 
writer
Anel Grobler
Wine and drinks news, shaken and stirred. Editor and CIC at winetimes.co