Hey Wine Industry, You’re Looking at Wine Bloggers all Wrong

A great post by Meg Maker made me reevaluate the industry’s perspective on wine bloggers. I think it is worth a quick history lesson. Though blogs hit the mainstream in 2004 for the rest of the world it wasn’t until about 2006 that the wine industry discovered this new category of digital wine writers. In the beginning, it was mostly passionate aficionados and hobbyists. We struggled as an industry to understand if we should send samples to them, how they helped generate awareness, and many other issues. One of the leaders in engaging with bloggers was (and still is) Rodney Strong Vineyards, who blazed a path and realized the value of finding new outlets of brand awareness in an ever shrinking professional wine writer universe.



read more on vintank.com
Kate Moss` left breast used to shape Champagne glass photo

Kate Moss` left breast used to shape Champagne glass

 
Five Mistakes You’re Making With Your Wine photo
World`s Oldest Wine Cellar Fueled Palatial Parties photo

World`s Oldest Wine Cellar Fueled Palatial Parties

 
 
 
 
Your Edition
Support
Follow Us
 
website
vintank.com
 
Article
 
Subscribers
 
9,614
Daily PageViews
Featured this week
Razvan and Pete, back in the kitchen with Nederburg photo

Razvan and Pete, back in the kitchen with Nederburg

 
Top wine mistakes for the novice wine drinker photo

Top wine mistakes for the novice wine drinker

 
Recommended Resources
24201 Subscribers

winerepublicblog.co.za

4388 Subscribers

michaelolivier.co.za