Selling wine in America – three tiers, many tears?


On a recent trip to America, I was once again struck by what a vast country it is. We predominantly travel to Europe where streets are narrow, houses tightly knitted together and in the countryside at least, shopping from the grower or manufacturer at a market or his own boulangerie or cellar is the norm rather than a trend.

Then you get to America. Suddenly my South African way of thinking is challenged. Now I am in a country bigger than what I am used to and everything is bigger – streets are wider (to accommodate the big cars!), portion sizes are enormous and shops and malls are not only big but offer an amazing variety.

Suddenly you understand that selling wine in this market needs something more than introducing your wines and winemaker to the prospective customers. How much more, is what I am touching on today.


read more on La Motte
Is Drinking Wine Better Than Going To The Gym? photo
How to become an instant wine geek photo

How to become an instant wine geek

a guest 23:51 on Friday
 
The Most Expensive Champagne Brands in the World photo
 
 
 
Your Edition
Support
Follow Us
 
Premium Brand
La Motte
Situated in the beautiful Franschhoek Valley in South Africa’s Cape winelands, La Motte is home to some of South Africa’s finest wines, recognized internationally for their exceptional quality. In harmony with the production of wines, La Motte has also ventured into flower cultivation and the production of ethereal oils.
(021) 876 3119
Recommended Resources
21530 Subscribers

thespiritsbusiness.com

68189 Subscribers

vinetur.com