Catch up with the latest buzz and happenings in the wines and spirits world in India and international shores.
San Miguel Beer Takes Over Indian Partner
Spanish beer makers Mahou San Miguel have acquired Arian Breweries & Distilleries, an Indian brewery based in Bhiwadi, Rajasthan as their first international subsidiary. The company already held 50% stake in the Indian company since 2012. The brewery is spread over 64,125 square metres and has an output capacity of 250,000 hectoliters per year, currently 2 beer brands, Dare Devil and Mahou, are available in the country. Craft beer Alhambra Reserva 1925 is slated to be added to the Indian portfolio in the future.
Beam Inc Acquisition by Suntory is Now Complete
It was announced late last year that Japanese spirits company Suntory Holdings (Suntory) will acquire and Beam Inc. (known for brands like Jim Beam, Maker’s Mark, Sauza and Teacher’s). The acquisition is now complete and the new company has been christened Beam Suntory. This places the new venture as the 3rd biggest spirits company in the world. The new company intends to integrate the spirits business of Suntory Liquors before the end of this year.
Beam already has its presence in India and with this new tie-up we can hope that some of Suntory’s famed whiskies like Yamazaki, Hibiki and Kakubin, will be more widely present in the country.
Lipsmack extols virtues of Palcohol
Last month saw US Alcohol and Tobacco Tax and Trade Bureau approving the controversial Palcohol created by Lipsmack. Amidst the hue and cry to ban the powdered alcohol, especially by New York Senator Charles Schumer, for its irresponsible usage which included substance abuse, underage access, etc, the company has come up with YouTube video dispelling these myths. In the video, CEO Mark Phillips explains the concept of Palcohol and how it has been created as means of legitimate applications for responsible adults along with industrial usage. Watch the video here.
Edrington completes The Famous Grouse project
Whisky brand The Famous Grouse and its distillery in Crieff, Scotland will now be open to visitors with a freshly renovated cafe, shop and Tasting Bar. The bar will help visitors learn about the aromas of The Famous Grouse whisky. They can also personalize a bottle of The Famous Grouse at the new addition of the Personalization Bar.
According to The Spirits Business report, the entire renovation and refurbishment cost Edrington Group £250000. The experience has been completed in time to open for the tourism rush created by the Commonwealth Games in Scotland this year.
Featured Image: The new combined portfolio of Beam Suntory.
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